Of interest.

The successful acquisition of the brand “It´s my life” for the Vendeavour group

We represented the Vendeavour group in the successful acquisition of the “It’s my life!” brand.

Our law firm provided the buyer with full legal service, including transactional consultancy, legal review and negotiation of the contractual documents and resolving all legal issues related to this acquisition.

Through the company It is my life Diets s.r.o. the Vendeavour group took over the operation of the eponymous e-shop, which focuses on a diet program based on principles of the keto diet.

The group plans to further develop the brand economically and conceptually and connect it with other upcoming projects, for example in ready-made meals. The value of the transaction was not disclosed by the contractual parties.




20. 07. 2021